Katie and I have made an informed decision regarding our choice of research methods, in order to gain our audience feedback. Our primary method of research including collecting various audio and visual commentaries of our rough cut, such as video and recorded responses, as well as producing surveys and questionnaires of the same nature.
These methods work to our advantage, as the methods we had concluded to use were easily accessible. Consequently we could also use the information gained such as the audio recording feedback from Garageband, and incorporate it into our rough cut, therefore creating an audio commentary feedback. This would be a more communicative method of analysis than just writing the information into our blogs. Another advantage to our choice of research methods is that we could also receive immediate feedback, which in turn would make the process of improving our trailer much quicker and convenient.
The choice of our target age range enabled us to easy access of our target audience as we had our peer groups and friends, as well as teachers and relatives, to provide views of our rough cut and make relevant critical comments to our trailer.
Nevertheless, there are some factors that might hinder the validity of our research gained. For example, interviewer desirability bias may occur when we carry out interviews or offer questionnaires to our target audience, as they may feel pressured to give the “correct” answer that we might want to hear, instead of giving constructive criticisms. This could be evident in group interviews, as a person might be prone to giving the same response as the other interviewees.
Another problem is time keeping, as our target audience might of felt rushed for time while completing our analysis. However, we had resolved this problem by briefing them of what our research is about and telling them that they could take their time answering the questions.
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