Saturday, 27 November 2010

Edits to our film poster

We have decided to use our audience feedback on our film poster to our advantage and improve it even more. For our final piece, we have decided to add the BBFC rating, so that it can be distributed in appropriate areas and therefore target the right audience.
We also decided to make the font bigger and more contrasting to the image.
Another adjustment we have made the poster is the addition of our production logo. After looking at a series of posters, we came to the conclusion that the posters with reviews on, rather than without caused more people to want to see the whole film, despite the fact that it was the same poster, just without the review added on. We decided the reviewer should be from a magazine, like Sight and Sound (an indie film magazine). This one may be more suitable than a magazine like Empire, because our film is a low budget, unknown casted film.
These types of films feature heavily in independent magazine. Therefore, we have decided to use Sight and Sound magazine for a review because people who read the target audience of the magazine are likely to be similar to our target audience.
We have also increased the font size of the billing block. We may also decide to add some screenshots onto the poster because this could enhance the sense of a narrative and illustrates the characters.

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