We have looked into what process goes into making a conventional trailer. Through our horror trailer analysis, we had discovered that film trailers are between 2 to 3 minutes long, and have estimated for them to have more than 100 cuts in them, due to series of montages and fast transactions in order to display the narrative in a timed setting.
They are designed to make the audience feel both:
The pleasure of the text: - the audience recognises the familiar conventions and narratives. (In horror this might be the story of a murderer of innocent people)
Suspense in the audience: - by the use of enigma codes. Audiences would wonder who the killer is and what happens in the end.
The film trailers mainly tend to be structured in the following way:
· The band rating card (usually over 12 or 15)
· The distribution company logo
· The production company logo
· The narrative establisher: a series of longer sequences which establish the fundamental storyline of the film
· The stars or the USP (the Unique Selling Point): they are often stars or directors. However, horror movies traditionally do not always use well-known stars, because the audience feel more uncomfortable with actors they don’t recognise as they would make them feel more insecure, which is the main aim of the film. For example, in the trailer for the horror film Scream, the director Wes Craven is the USP as he is famous for directing the cult horror film Nightmare on Elm Street.
· A series of quick and exciting montage sequences that are full of suspense from the film: this is the convincer in that it should create enough suspense to ensure that the targeted audience would want to go and watch the film
· Throughout the trailer, conventions of the horror genre will appear in the trailer
· The black and white film listings will appear to mark the end of the trailer.
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